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Hello, thank you for visiting, I'm skilled in Front-End Website Development (HTML, CSS, JS & WordPress) and Digital Marketing with 9 years of hands-on experience in:
Organic & Paid Search Optimisation (SEO & PPC)
Lead Generation, CRO & Email Marketing
E-Commerce & CRM Integrations
And much more..
Website Development
Digital Marketing
Website & Frontend
WordPress, Elementor, WooCommerce, HTML, CSS, JavaScript, PHP
SEO & Performance
Technical SEO, SEMrush, speed optimisation, migrations, Search Console
Analytics & Tagging
GA4, GTM, enhanced conversions, Consent Mode v2
Paid Advertising
Google Ads (Search, Display, YouTube, Performance Max, remarketing)
Reporting & Insights
Looker Studio dashboards, forecasting, performance reporting
CRM & Automation
Zoho & Hubspot CRM, lead routing, email automation, PDF quotes
Email & Social
HTML emails, Mailchimp, scheduling, community management
Design & Creative
Adobe Photoshop, Canva
About Me
Iām a website developer and digital marketer who enjoys building meaningful digital experiences through a balance of structure and creative freedom. Iām naturally drawn to problem-solving ā breaking challenges down, designing my own systems, and making things work better than they did before.
Iām a mix of big-picture and detail-focused, combining frontend development with performance optimisation, SEO, analytics, and CRM setup. I enjoy working where creativity and logic meet, turning ideas into functional, measurable outcomes.
Outside of work, Iām a comic nerd, a Star Wars fan (Revenge of the Sith is my favourite), and I enjoy all sorts of music. I also love gaming on my PS5, staying active, and developing my own video game as a personal project. As a trans woman in tech, I value inclusive environments where people are encouraged to bring their full selves to their work ā and where good ideas matter most.
Latte lover
Music enthusiast